Changing Logos; What else is new!?

Companies are at it again, testing out new logos as in some attempt to increase revenue. I agree with Seth Godin in that companies should be spending money on meaningful products that makes the consumer happy. Today everything is " What could we do to sell more prodcuct?' and not "hey let's make a quality product". Show the consumer that your company cares and make an effort to help society.
Best Buy Logo
Pepsi Logo
Article Link: http://sethgodin.typepad.com/seths_blog/2008/10/your-brand-is-n.html

Guest Speaker: Nusrat Durrani

Last Thursday, I had the privilege to meet Senior Vice President of MTV World, Nusrat Durrani. What does Nusrat exactly do? Well he and the board members of MTV World find ways to connect people to music. Their mission is to relate life to music while interweaving culture. Nusrat was always a music fan. Growing up in India he listened to a lot of music. What inspired him to do something with his passion for music, was the 1993 MTV video "Let's Dance" by David Bowie. After seeing that video Nusrat knew exactly what he wanted to do. He called MTV from India and they sent him information about the company. He came to study in America and was hired by MTV. In his presentation he showed us clips from MTV'S never seen before show, Iggy. This show is for the open minded audiophile who likes to listen to every type of music from all over. Iggy is a show that connects cultures through music. What i enjoyed about the show is the intelligent content ( besides some of the profanity used). Unlike any other MTV show, Iggy is a program that just screams diversity. it I found Nusrat's story very inspiring. The way he presented himself was very natural and made me feel comfortable. I felt as if we were hanging out. Towards the end of his presentation he said "Finding your passion is an art". I could not agree more with Nusrat. Overall I thought his presentation was awesome.

Agree or Disagree?

Seth Godin brought up a very good point about blogs and the web. Everyone is their own person and we are all entitled to our opinions. The web/blogs give you the opportunity to let your voice be heard and your thoughts be known. Relating to Seth's point in his blog, someone will always have something to say in which others disagree with. For example, in Clive Davis' blog(http://lefsetz.com/wordpress/index.php/archives/2008/10/10/jesus-was-a-democrat/), he claims that Jesus was a democrat. Some may agree and some may disagree, and there lies the beauty of this wonderful place, the World Wide Web.

Article Link: http://sethgodin.typepad.com/seths_blog/2008/10/rock-stars.html

Is Advertising Everything?

Advertising can only get a company so far. Advertising will not gain the company respect; it merely just catches one's attention to consider the product. Some companies spend billions of dollars on advertising and focus mainly on that. Meanwhile the company itself is run very poorly as a whole, and this is where they suffer. For example, Microsoft vs. Apple. Can you recall your experience with a Microsoft representative and say they were anywhere near the way an Apple representative stands behind their company?

Article Link:http://sethgodin.typepad.com/seths_blog/2008/09/what-advertisin.html

Pay More Money, Get More Respect

When reading Seth Godin's blog, he talks about paying extra to get what you really want; and what we really want is respect. Respect is said to be the ultimate currency. He applies this to the consumer world. He feels that if he pays more or for the most expensive product the people of that business will be nicer to him, they will pay him back with respect.





Article Link: http://sethgodin.typepad.com/seths_blog/2008/09/how-much-extra.html