
In a recent blog Seth Godin made a great point; "The only reason to answer the phone when a customer calls is to make the customer happy". I could not agree more. Today when you call a company for product support, it takes forever to talk to someone. You either have to press nine million buttons just to talk to somebody. In Seth's example he got a machine. So whats the point of calling if no one is going to solve your problem?
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